dimanche 15 mai 2016

Italy: Leonardo da Vinci’s motivation letter, unsurpassed model!

Today, many job seekers no longer know how to write a letter of proper motivation. They seem to forget that the "sesame" opens the door to their careers and their future. Sometimes, some bad copy presentations C.V. that abound on the web. These align diplomas as strings of competence while the employer only needs to know the personality of the next employee and what he can bring to the development of his business. It is the job seeker to understand the business needs to offer his services in trying to go beyond merely required profile. so try to be the best among the other potential candidates.
         In other words, a good cover letter allows you to go beyond the C.V. - which despite its qualities is fully turned to the past - to touch what matters most to the employer: the interests of his company.

Leonardo da Vinci and the coolest letter of the story!

         The first letter of the story was written by Leonardo da Vinci in 1482. He was then 30 years old and was not yet the genius that is discovered later marking the Universal History.
         Born on April 15, 1452, Leonardo da Vinci is only in 1482 that a simple Florentine artist in the stable of Lorenzo de 'Medici, said the magnificent (1449-1492), known as a patron of the arts and literature. He  urges the military engineer of  Ludovico Maria Sforza aka the Moor (1452-1508), Duke of Milan in Lombardy.

Here is the content of his letter of Motivation:

         "I have a way to build bridges very light and easy to carry, for the pursuit of fleeing enemy; others more solid, which resist fire and assault, and also easy to install and remove. I also know how to burn and destroy the bridges of the enemy. (...) I can build cannons, mortars, fire gear and practice different form those in use. Where we can not use guns, I can replace it with catapults and gear to launch features an astonishing and hitherto unknown effectiveness. Finally, whatever the case, I can find endless ways to attack. (...) In peacetime, I can match I think anyone in architecture, build private and public buildings, and conducting water from one place to another. (...) In painting, I can do that would make another, whatever it may be. (...) And if any of the things listed above you seemed impossible or impractical, I offer you to try in your park or any other place it please your Excellency, to which I recommends in all humility. "
Leonardo gets the coveted post!

What lessons can we learn from his letter?

         First, it is interesting to note this simple truth, followed to the letter by the genius inventor: the main motivation of a person is his own interest. In the fifteenth century, were constant threats of invasion. Like any head of state, one of the essential roles of Duke Ludovico Sforza was the defense.
         Before writing his letter, Leonardo analyzed in detail the needs of Ludovico Sforza. Then he made a list of his ten greatest strengths, focusing on military knowledge and skills. His talents as a painter worth his fame now he will have been in turn mentioned at the very end of the letter, anecdotally.
         Like the Duke of Milan, all employers are asking this question: Does this candidate will be able to solve my problems?
A cover letter well written and documented answers to clearly and precisely this concern.

The difference between the C.V. and the cover letter.

         A good cover letter allows you to go beyond the resume - which despite its qualities is fully turned to the past - to touch what matters most to the employer: the interests of his company.
         Another useful lesson: Leonardo insists it apart from other candidates. He explains that he can build war equipment "different from the one in use" and "so far unknown". It also highlights its innovation capabilities and says it will meet in the long term, the challenges of the war: "Whatever the case, I can find endless ways to attack."

Draw the attention of  future employer originality.

         In their book Guerilla Marketing for employment (ed. Diateino), Conrad Levinson and David E. Perry recalls that "the letter is a promotional personal mail, and as in any mail, the main objective is to draw attention of the reader. Why do you want a recruiter invites you to a job interview if your (file) makes you look like hundreds of other candidates 'project managers', teachers ',' accountants ' or other. "
         They add that nowadays, one of the biggest mistakes a candidate can make is to think that his case will necessarily be read in detail by recruiters. They do however have neither the time nor the desire to read the waves cover letters, versatile and multi-purpose. These are ignored in favor of more original letters, in which the candidate takes the time to detail the history of his career in terms of the employer's needs.
         How to effectively stand out from the competition and enhance its uniqueness? E. Conrad Levinson and David Perry recommend this game: delete your name from the letter and tell a friend that this is the letter of a common knowledge then ask him if he can guess the identity of the person in question. If unable to login or if he thinks having to someone else, the problem lies in the fact that the descriptions of your experiences and accomplishments are too generic.
Leonardo finally ends his letter as follows: "And if any of the things listed above you seemed impossible or impractical, I offer you to try in your park." As the famous painter, candidates should always suggest a meeting and invite their future employer in a simulation to test their skills.

Based on Article by Amanda Castillo in Swiss newspaper "Le Temps" of May 12, 2016.

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